Creating a product family: Chapter two

Creating a product family: Chapter two

WHEN IT COMES TO THE STORY BEHIND OUR DESIGN OF THE CHRONO WATCH FOR KAPTEN & SON, IT IS AS EASY AS THIS: TAKE SOMETHING REALLY GOOD, AND MAKE IT EVEN BETTER.

The german lifestyle brand Kapten & Son started its venture by succesfully bringing a classical, retro-inspired yet contemporary watch design into the social media channels of their target group. As a second pillar of their watch portfolio the Noto-designed PURE watch reserved the lower area of pricepoints, the consecutive move was to create an uspscale model, which is the CHRONO.

The CHRONO comes with a stop watch functionality, date display, a rich clock-face and valuable straps. From a design point of view it is the tidy big, somehow grown-up brother of the Campus/Campina model of Kapten & Son. Its audience might aspire after calling a respectable timepiece their own for first time in their lifes. Overall the CHRONO is designed to help Kapten & Son grow their reputation as a serious watch and lifestyle brand.

Source from: www.noto.design

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